01 — Campaign objectives
Our aim was to drive demand, generate leads and build awareness by addressing a primary need in the restaurant and hospitality market to improve customer experience and reduce wait times.
02 — Campaign approach
My approach was to address the visitor by describing their pain points and showcasing how Ready is a great solution for them.
Audience: Mid-Market Restaurant chain (5 - 15 locations), Owner Operators, Operations, FOH Managers
Channels: Omni-Channel integrated approach with LinkedIn Organic & Paid Ads, FB/Ins, TikTok, Webinar, Email, Landing Page
Content: Video, Reels, White paper, Infographic, Brochure, Webinar deck, Content Creators
Webinar Landing Page
Labor Shortage whitepaper for the Restaurant Industry
Organic social posts on LinkedIn, Facebook and Instagram drove traffic to the gated content.
3:40 ROI and <$3 CPC
+1400%
increase in visitors lifting from avg 4k/mo to avg 13K/mo during campaign activation