Full-stack Marketing Leader with 25+ years in. I'm the Swiss Army Knife you need to make your Brand stand out of the crowd and grow.

From Strategic Planning, to Digital Campaigns, Content & Collateral, Brand Management, Product Marketing, Events, Operations, to PR. I've done it all, and everything in between! 

Here's some of my latest work...

STRATEGY | Marketing Planning

Yearly, Quarterly and Monthly Marketing Planning and Budgeting

CAMPAIGN | Integrated Digital - Labour Shortage

Integrated campaign across multiple digital channels.

CAMPAIGN | Integrated Design Thinking

Credit Union Integrated campaign to drive Workshop attendance (strategic ABM)

CONTENT | Sales Brochure

Leave behind for Sales Enablement, tradeshows, and meetings with write-in note

CONTENT | Whitepaper

Long-form content for the Integrated "Labour Shortage" Campaign - Concept, creative direction, editing

CONTENT | Infographic

Short-form content for the Integrated "Labour Shortage" Campaign - Concept, creative direction, editing

STRATEGY | Category Design Project

This was a company-wide initiative to develop a new market category for Ready

BRANDING | Tone & Voice Messaging Project

Ready required a new tone & voice in response to the Category Design Project and market repositioning

STRATEGY | Sales Planning Forecast

Working with the revenue teams, I put together a forecast to hit our Revenue targets for the year.

CONTENT | Tom's Watch Bar Case Study

Tom's Watch Bar for Ready. I was responsible for the project oversight, direction, planning & editing.

CONTENT | Duca Case Study

Duca Case Study for AEQ. I was responsible for the project oversight, direction, planning & editing.

CONTENT | Infographic

Short-form content for Account Fraud Campaign - Concept, research, copywriting, graphic design

“

Carol is exceptional marketer. Her blend of data-driven insights and creativity drove our brand's growth. Any organization would benefit from her innovative expertise.

— Laurent May, Lead (CEO) at Ready, a Chrysalis Company