01 — Introduction

Hey there, I’m a Marketing Leader with over two decades of experience in B2B, B2C, technology marketing. I love working on strategy and helping brands grow.

02 — Experience

With years of experience behind my back, I make data-based decisions and take responsibility for reaching ambitious KPIs every quarter.

Here’s my career condensed to a few bullet points.

My work experience

Ready (2021—2023)

Head of Marketing

Aequilibrium (2020—2022)

Director of Marketing

Bits In Glass (2017—2020)

Director of Marketing

NuData/Mastercard (2016 - 2017)

Content Marketing Manager

Vitrium Systems (2014 - 2016)

Director of Marketing

University of the Fraser Valley (2009 - 2012)

Web Producer

YaYah Studios (1995 - 2009)

Founder & Principal

My education

BA (hons) Psychology | University of Victoria


Project Management Masters Certification (APA/PMI)


Advanced Certification Psychology of Behaviour Change (Alterspark)


Hubspot Inbound Marketing


Agile Certified Scrum Product Owner - CSPO (ScrumAlliance)



Search Engine Optimization

Brand strategy & management

Strategic Marketing Planning

Market Research and Analysis

Google Analytics

Content Marketing Strategy

Copywriting & Editing

Search Engine Optimization

Event Management

Email marketing

Public Relations and Media Relations

Social media

Account Based Marketing

Go-to-Market Strategy

Partner Marketing

Sales Enablement

Graphic Design

Creative Design

Platforms & Software

Meta Business Suite

Adobe Creative Suite

Ahrefs & SEMrush




HubSpot, Salesforce, Pardot, Marketo

Sales Navigator


Phantom Buster


Survey Monkey

ChatGPT, Copy.ai, Grammerly

Wrike, Asana, Trello, Clickup

Tableau, Supermetrics, Funnel, Google Data Studio, Jira, Confluence

Figma, Wordpress, SquareSpace, Wix

Building. It's what I do.

Building marketing teams has become a bit of a niche for me. It began with founding my own boutique Marketing Agency in Vancouver, operating successfully in Vancouver for 14 years with a large and diversified client list providing full-stack marketing and strategic consulting services.

Actually, it started before that. Doing graphic design projects for friends that grew into a full blown marketing obsession.

And since that humble beginning over 25+ years ago, I’ve grown several marketing programs and teams in fast-moving technology companies in the B2B, B2C, D2C, e-comm and SaaS technology spaces. Building them with marketing strategies that contributed to significant revenue growth and brand elevation.

How'd I do that? Showing up where audiences are and giving them the value they truly care about.


Piqued your interest? Download a copy of my resume here.