01 — Introduction
Hey there, I’m a Marketing Leader with over two decades of experience in B2B, B2C, technology marketing. I love working on strategy and helping brands grow.
02 — Experience
With years of experience behind my back, I make data-based decisions and take responsibility for reaching ambitious KPIs every quarter.
Here’s my career condensed to a few bullet points.
My work experience
Ready (2021—2023) | Head of Marketing |
Aequilibrium (2020—2022) | Director of Marketing |
Bits In Glass (2017—2020) | Director of Marketing |
NuData/Mastercard (2016 - 2017) | Content Marketing Manager |
Vitrium Systems (2014 - 2016) | Director of Marketing |
University of the Fraser Valley (2009 - 2012) | Web Producer |
YaYah Studios (1995 - 2009) | Founder & Principal |
My education
BA (hons) Psychology | University of Victoria | 1991 |
Project Management Masters Certification (APA/PMI) | 2015 |
Advanced Certification Psychology of Behaviour Change (Alterspark) | 2017 |
Hubspot Inbound Marketing | 2020 |
Agile Certified Scrum Product Owner - CSPO (ScrumAlliance) | 2015 |
Skills
Search Engine Optimization | Brand strategy & management |
Strategic Marketing Planning | Market Research and Analysis |
Google Analytics | Content Marketing Strategy |
Copywriting & Editing | Search Engine Optimization |
Event Management | Email marketing |
Public Relations and Media Relations | Social media |
Account Based Marketing | Go-to-Market Strategy |
Partner Marketing | Sales Enablement |
Graphic Design | Creative Design |
Platforms & Software
Meta Business Suite | Adobe Creative Suite |
Ahrefs & SEMrush | Hotjar |
GA, GSC & GTM | Canva |
HubSpot, Salesforce, Pardot, Marketo | Sales Navigator |
Segment | Phantom Buster |
Mailchimp | Survey Monkey |
ChatGPT, Copy.ai, Grammerly | Wrike, Asana, Trello, Clickup |
Tableau, Supermetrics, Funnel, Google Data Studio, Jira, Confluence | Figma, Wordpress, SquareSpace, Wix |
Building. It's what I do.
Building marketing teams has become a bit of a niche for me. It began with founding my own boutique Marketing Agency in Vancouver, operating successfully in Vancouver for 14 years with a large and diversified client list providing full-stack marketing and strategic consulting services.
Actually, it started before that. Doing graphic design projects for friends that grew into a full blown marketing obsession.
And since that humble beginning over 25+ years ago, I’ve grown several marketing programs and teams in fast-moving technology companies in the B2B, B2C, D2C, e-comm and SaaS technology spaces. Building them with marketing strategies that contributed to significant revenue growth and brand elevation.
How'd I do that? Showing up where audiences are and giving them the value they truly care about.
