Portfolio

Yearly, Quarterly and Monthly Marketing Planning and Budgeting

STRATEGY | Marketing Planning

Integrated campaign across multiple digital channels.

Credit Union Integrated campaign to drive Workshop attendance (strategic ABM)

Leave behind for Sales Enablement, tradeshows, and meetings with write-in note

Long-form content for the Integrated "Labour Shortage" Campaign - Concept, creative direction, editing

Short-form content for the Integrated "Labour Shortage" Campaign - Concept, creative direction, editing

This was a company-wide initiative to develop a new market category for Ready

Ready required a new tone & voice in response to the Category Design Project and market repositioning

Working with the revenue teams, I put together a forecast to hit our Revenue targets for the year.

Tom's Watch Bar for Ready.  I was responsible for the project oversight, direction, planning & editing.

Duca Case Study for AEQ.  I was responsible for the project oversight, direction, planning & editing.

Short-form content for Account Fraud Campaign - Concept, research, copywriting, graphic design